The value tipping point
Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.
That’s a lot of tweets.
Trying to make your 1 tweet stand out amongst 6,000 is hard. Trying to make your 1 tweet stand out amongst the other 350,000 that got posted that minute is even harder.
So what do you do?
In short: create a value tipping point.