Be careful of copying anomalies
When you are looking to replicate people's tactics whilst you are building an audience be careful that you don't copy an anomaly.
Related Twitter thread
Following other people’s marketing tactics in a rote fashion will not get you the same results as others have gotten from them.— Craig Burgess (@craigburgess) August 3, 2020
You need to get creative and understand them deeper.
Let’s look at why certain tactics might not work.