Building a niche of anvils and feathers

When I say the N word people shudder.

Niche.

Other than talking about invoicing, niche is one of the only words I can say to my clients that makes them nervous.

They look at me funny. Like I’ve just asked them to sell their babies or kill their dog.

I don’t want you to sell your babies or kill your dog. Or any other animal for that matter.

I want to talk to you about nests, anvils and feathers.

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