If an idea is well-known and been around for a long amount of time it should be taken notice of.

It means it’s stood the test of time. It’s proved itself true over time and over years of live user testing in dynamic environments.

Old ideas have been passed down through generations, across oceans, continents, languages and cultures.

An old idea is a proven idea.

A new idea is the opposite.

A new idea is risky. Untested. But those two factors make it attractive and exciting, so the people flock to it. The people in need of a new shiny thing for this week decide to try it out.

That new idea becomes user tested in dynamic environments at scale by people all over the globe until it becomes refined into a good idea.

Eventually that idea isn’t so new any longer and becomes an old idea.

An old idea is a proven idea.

Until it’s not any longer.

The old idea is just as volatile as a new idea. It’s a product of its environment whilst also being at risk from its environment.

Generations, continents, languages and cultures change. Sometimes those ideas change too.

Sometimes we have to be careful of holding on to old ideas for too long because we believe they’re true. We have to remember to test our old ideas as much as our new ones.

Sometimes its us that move around the idea. Sometimes the idea is true for everybody else, but just not us.

But mostly, an old idea is a proven idea.

Then if they stay around for long enough they become the golden idea: a fundamental.