Become a petulant child
Become a petulant child when you're trying to work out your marketing messages.
"We make widgets”
"So that our customers machines don't break down as much”
"So they're not worrying about broken machines”
"So that they can make more product consistently”
“So that they aren’t worrying about missed orders from broken machines”
“Missed orders cost them money”
“Because they can’t fufil their clients orders on time”
This is better.
“We make widgets"
“We make sure your orders get out on time, every time."
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